Mapping Your Success: The Business Model Canvas Workshop

Mark Babaran • October 3, 2025

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Charlotte, NC – A great idea needs a great blueprint. That’s exactly what The Boost Pad cohort members explored on Saturday, September 20, 2025, during an intensive Business Model Canvas (BMC) workshop. Hosted at UNC Charlotte Co-Lab and led by Boost Pad Entrepreneur in Residence and Angel Investor Harold Hughes, the session focused on transforming raw ideas into structured, sustainable business models.


Why Every Founder Needs the BMC

The workshop reinforced three essential rules for building a successful business:

  1. Solve a real problem.

  2. Deliver value that generates revenue.

  3. Innovate and sustain that value over time.

The Business Model Canvas puts these rules into action. By mapping out all nine elements of a business—from Value Proposition to Revenue Streams—on a single page, the BMC ensures clarity, alignment, and intentionality. For early-stage founders, this framework is critical to moving from concept to execution with focus and confidence.


The Power of a Client Persona

One of the workshop’s core objectives was developing a Client Persona. Founders dug deep into identifying their ideal customers, learning how to back up their problem-solution narratives with real evidence.

A strong client persona helps startups:

  • Clearly define who they serve.

  • Tailor messaging, services, and features to customer needs.

  • Avoid wasting resources on broad, unfocused strategies.

The result? Stronger customer connections and a clearer path to sustainable growth.

Key takeaway: The BMC is never “done.” Treat it as a living document that evolves with your business. (And yes—always use sticky notes instead of writing directly on it!)


Action Items for the Cohort

To put insights into practice, participants left the workshop with three next steps:

  • Reflection: Identify one key insight gained about their business model.

  • Pitch Refinement: Record a new, sharper 60-second elevator pitch.

  • Pitch Deck Building: Draft stronger Solution and Business Model slides.

Looking ahead, the cohort will dive into Entrepreneurial Mental Health & Mindfulness with Tameka Brewington of Realtalk Counseling in Module 6.


Key Takeaway

This wasn’t just an academic exercise. The Business Model Canvas workshop gave founders the chance to test ideas, gather feedback, and refine the foundations of their ventures in real time. By balancing structure with creativity, the BMC remains a cornerstone tool for turning bold visions into sustainable businesses.


Support Local Innovation with The Boost Pad

The work our founders are doing fuels economic growth in Charlotte—one refined business model at a time. Your support helps us deliver essential, high-impact resources and workshops to under-resourced entrepreneurs.

Join us in our mission:

  • Support Us: Learn more and donate atwww.theboostpad.org

  • Connect: Follow our founders’ journeys on social media

Partner: For sponsorship inquiries, contact us at info@theboostpad.org

Founder Stories & Startup Wins — The Boost Pad

By Mark Babaran April 28, 2026
What happens when The Boost Pad, a Charlotte-based nonprofit, joins forces with two remarkable interns from different universities across our region? Something powerful begins to take shape. Fresh ideas meet meaningful purpose. Innovation meets impact. And everyone involved grows in the process. That’s exactly what we’ve experienced with Colette Dwyer (Davidson College) and Nevyn Brown (UNC Charlotte) —two emerging leaders whose work is already translating into real-world results. 🚀 Founder Win: Nevyn Brown | FundU Execution creates opportunities—and Nevyn is a clear example of that in action. Nevyn recently secured 1st place at UNC Charlotte’s 49-Minute Pitch Competition, earning $8,000 in funding for his startup, FundU. FundU is a mobile platform that enables nonprofits to raise money by partnering with local businesses—transforming everyday purchases into a scalable fundraising engine. At the same time, it helps small businesses generate consistent customer demand. What made FundU stand out wasn’t just the idea—it was the clarity behind it: A clearly defined problem across two markets A solution that creates value for both nonprofits and businesses Early traction with pilot partnerships A model designed to scale across campuses and cities Beyond his venture, Nevyn contributes to The Boost Pad through marketing, social media, and technical strategy—bringing a data-driven and execution-focused mindset to everything he builds. With a launch planned for late May, FundU is already moving from concept to real-world impact. 🌱 Founder Win: Colette Dwyer Impact isn’t only built through ventures—it’s also built through research, communication, and the ability to translate ideas into meaningful action. Colette, a student of Biology and Hispanic Studies at Davidson College, recently presented her original research at the Association of Southeastern Biology Research Conference—an experience that sharpened both her scientific thinking and her ability to communicate complex ideas with clarity. Her work focused on prairie restoration practices and their application to sustainability. Through a year of independent research, she established baseline findings that contribute to future environmental studies and sustainable interventions. By tracking emerging trends and presenting them to the Davidson Biology Department and conference judges, Colette demonstrated both analytical depth and clarity in storytelling. Her work was recognized with the Best Poster Presentation Award , a testament to both the quality of her research and her ability to translate technical insights into compelling narratives. At The Boost Pad, Colette has extended these same strengths into storytelling and collaboration—contributing to newsletter and blog creation while helping build an alumni network alongside Nevyn Brown. Her ability to connect research, communication, and community-building reflects the kind of multidimensional leadership we aim to cultivate. 🔑 Where Mindset Becomes Action These moments reflect something deeper than individual wins. They represent the shift we focus on every day at The Boost Pad: From ideas → execution From learning → application From vision → measurable progress This is where entrepreneurs stop asking “What should I build?” …and start proving “Here’s what I’m building—and why it matters.” âš¡ Building What’s Next From expanding partnerships to developing new talent, everything we’re doing is centered on one goal: Creating real pathways for entrepreneurs to build, grow, and succeed. What we’ve seen with Colette and Nevyn is exactly what The Boost Pad is built for. Bringing together talent, opportunity, and real-world execution to create meaningful outcomes—for founders and for the communities they serve.  And if this is only the beginning, we’re excited to see what they build next. The Boost Pad Team Building entrepreneurs. Strengthening communities.
By Mark Babaran March 23, 2026
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By Mark Babaran December 30, 2025
2025 was shaped by people. Join us as we thank our community and look ahead to what’s next at The Boost Pad.
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