Mapping Your Success: The Business Model Canvas Workshop

Mark Babaran • October 3, 2025

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Charlotte, NC – A great idea needs a great blueprint. That’s exactly what The Boost Pad cohort members explored on Saturday, September 20, 2025, during an intensive Business Model Canvas (BMC) workshop. Hosted at UNC Charlotte Co-Lab and led by Boost Pad Entrepreneur in Residence and Angel Investor Harold Hughes, the session focused on transforming raw ideas into structured, sustainable business models.


Why Every Founder Needs the BMC

The workshop reinforced three essential rules for building a successful business:

  1. Solve a real problem.

  2. Deliver value that generates revenue.

  3. Innovate and sustain that value over time.

The Business Model Canvas puts these rules into action. By mapping out all nine elements of a business—from Value Proposition to Revenue Streams—on a single page, the BMC ensures clarity, alignment, and intentionality. For early-stage founders, this framework is critical to moving from concept to execution with focus and confidence.


The Power of a Client Persona

One of the workshop’s core objectives was developing a Client Persona. Founders dug deep into identifying their ideal customers, learning how to back up their problem-solution narratives with real evidence.

A strong client persona helps startups:

  • Clearly define who they serve.

  • Tailor messaging, services, and features to customer needs.

  • Avoid wasting resources on broad, unfocused strategies.

The result? Stronger customer connections and a clearer path to sustainable growth.

Key takeaway: The BMC is never “done.” Treat it as a living document that evolves with your business. (And yes—always use sticky notes instead of writing directly on it!)


Action Items for the Cohort

To put insights into practice, participants left the workshop with three next steps:

  • Reflection: Identify one key insight gained about their business model.

  • Pitch Refinement: Record a new, sharper 60-second elevator pitch.

  • Pitch Deck Building: Draft stronger Solution and Business Model slides.

Looking ahead, the cohort will dive into Entrepreneurial Mental Health & Mindfulness with Tameka Brewington of Realtalk Counseling in Module 6.


Key Takeaway

This wasn’t just an academic exercise. The Business Model Canvas workshop gave founders the chance to test ideas, gather feedback, and refine the foundations of their ventures in real time. By balancing structure with creativity, the BMC remains a cornerstone tool for turning bold visions into sustainable businesses.


Support Local Innovation with The Boost Pad

The work our founders are doing fuels economic growth in Charlotte—one refined business model at a time. Your support helps us deliver essential, high-impact resources and workshops to under-resourced entrepreneurs.

Join us in our mission:

  • Support Us: Learn more and donate atwww.theboostpad.org

  • Connect: Follow our founders’ journeys on social media

Partner: For sponsorship inquiries, contact us at info@theboostpad.org

Cohort 11 announcement. Blue background with white text:
By Rachel Rowell August 27, 2025
Last week, we gathered in a room full of dreamers, builders, and visionaries to launch Cohort 11 of The Boost Pad . It was more than just a kickoff—it was the beginning of a journey that will shape businesses, communities, and lives. From the very first moments, the energy in the room full of leaders was undeniable. We opened the evening by asking each participant to share their one word why. One word to capture the heart behind their decision to step into this cohort. Words like freedom, stability, legacy, and impact filled the space, and in that moment, it became clear: every person in the room was carrying more than a business idea. They were carrying a vision for a better future—for themselves, their families, and their communities. That’s what The Boost Pad is all about. Our mission is to equip emerging and under-resourced entrepreneurs with the strategic guidance and support needed to develop innovative solutions, build sustainable enterprises, and advance economic mobility through the Charlotte region and beyond. Our vision is bigger than business—it’s about creating lasting impact, raising up leaders, and fueling change that ripples far outside the walls where we meet. Learning to Show Up Joan guided the cohort into a powerful reflection: What does success look like for you in one year? Not in abstract terms, but in the real numbers, rhythms, and outcomes that build a sustainable future. It was an honest reminder that success isn’t just about profit margins—it’s about creating lives that align with purpose. Finding Your Voice Rachel then challenged participants to distill their dreams into a single minute. The elevator pitch—a story of vision, clarity, and courage—proved to be both harder and more rewarding than it sounds. Some pitches stumbled, some soared, but all became stepping stones toward confidence. As one participant bravely stood and shared their pitch with the group, you could feel the room lean in. Their story mattered. Every story mattered. Building Like a Boss Charles brought the teaching for the evening, equipping participants with the words, mindset, and financial literacy to begin thinking—and speaking—like entrepreneurs. He reminded everyone that leadership is not about titles, but about courage, stewardship, and the willingness to take ownership of a vision. Looking Ahead Finally, Steven closed the night by grounding the cohort in practical steps forward. Each participant set a SMART goal for the week—a small, intentional action to move closer to their dream. Because transformation never happens all at once. It comes one decision, one step, one act of courage at a time. And so, Cohort 11 has begun. Over the next several weeks, these entrepreneurs will grow, stretch, and prepare for Pitch Night—the moment when their vision takes center stage. But more than a presentation, Pitch Night is a celebration of resilience, creativity, and the belief that when one person rises, entire communities rise with them. At The Boost Pad, we hold tightly to our core values: community, empowerment, innovation, and integrity . Cohort 11 embodies each one. Together, we are not just building businesses. We are building lives, spaces, and legacies that will last. Join the Journey We invite you to follow along as Cohort 11 unfolds. Each week, we’ll share stories, lessons, and milestones from this inspiring group of entrepreneurs. If you’ve ever wondered what it takes to turn an idea into a movement—or if you’re searching for the courage to take your own first step—you’ll find it here. Because at The Boost Pad, we believe entrepreneurship is not just about making a living. It’s about making a difference. If you'd like to get involved with the Boost Pad as a volunteer, board member, Cohort participant or donor, please visit us here.
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