Cohort 11 Spotlight: Aneelia of Neelia’s — Storytelling Through Dessert

Mark Babaran • October 28, 2025

At The BoostPad, we are dedicated to amplifying the voices and visions of innovative entrepreneurs. This month, we shine a well-deserved spotlight on Aneelia, the heart and soul behind Neelia's - Dessert Catering & Centerpiece Cakes. More than just a bakery, Neelia's is a culinary atelier based in Charlotte, NC, where every exquisite creation is a testament to storytelling, cultural fusion, and unparalleled quality.


Neelia's: Where Culinary Art Meets Deep Connection

Aneelia's entrepreneurial journey began remarkably young, sparking at the age of 14. This year, that decade-long passion officially blossomed into Neelia's, a business born from a profound philosophy:


"Baking is my love language. It’s how I say 'I see you,' 'I love you,' and 'I’m glad you’re here.'"


This sentiment is infused into every wedding cake, custom bulk order, and Tuesday cookie that leaves her kitchen, ensuring each bite is truly meaningful.


What truly sets Neelia's apart in the competitive world of confections is its unwavering commitment to crafting personalized, unforgettable experiences. While their classic menu boasts a sophisticated Euro Asian American Fusion, Aneelia thrives on collaborating with clients to build entirely "one-of-a-kind, personable menus." This bespoke approach transforms dessert from a mere course into a central feature of any event.


For Aneelia, dessert transcends simple food. It's a powerful "bridge" – a medium that connects cultures, people, and cherished memories. Her work at Neelia's isn't just about baking; it's about actively participating in and enriching life's celebrations by carrying stories and fostering a sense of community around the shared joy of sweets. Her adoration for storytelling and connection over gastronomy is evident in every meticulously crafted detail.


Strategic Growth Fueled by The BoostPad

Even with such a clear vision, the foundational elements of building a robust business can be challenging. Aneelia candidly shared how The BoostPad program has been instrumental in solidifying Neelia's operational framework. "With this program, I have finally accomplished a lot of the things I’ve been procrastinating on, like my business plan," she reveals. This crucial step provides a strategic roadmap for Neelia's future expansion.


A significant leap forward for Neelia's has been in team building.


"Hiring help solidifies the big foundational elements of a company. And thanks to Mark, I am hiring  a Chief Administrative Officer."


Aneelia proudly states. This strategic hire will undoubtedly empower Aneelia to streamline operations, enhance client services, and dedicate more time to her creative passion – the heart of Neelia's unique offerings.


Neelia's: Solving the Sweet Challenges of Modern Events

Neelia's was founded to address specific pain points often encountered in event planning and dessert catering. Aneelia's innovative approach offers compelling solutions to:


  • Generic, forgettable event desserts: Neelia's ensures every dessert is a unique, memorable masterpiece.
  • Lack of personalization in dessert catering: Clients receive fully customized menus that reflect their individual stories and themes.
  • Stressed-out brides and planners: Aneelia's meticulous planning and execution provide peace of mind.
  • Low-quality event experiences: Commitment to flavor and quality elevates the entire event.
  • Disconnect between food and culture/community: Desserts become a vibrant point of connection and cultural celebration.
  • Boring, cookie-cutter dessert options: Neelia's brings innovation and artistry to every plate.


Cultivating Community and Future Growth

Looking forward, Aneelia's vision for Neelia's extends far beyond the kitchen. She is deeply committed to "continuing to build and nurture relationships with our local community." This translates into proactive engagement through diverse initiatives: seeking strategic partnerships, hosting interactive workshops and classes, participating in vibrant pop-ups, and exploring wholesale opportunities. The goal is clear: "whatever way we can just stay connected and engaged."


When Aneelia isn't immersed in the delicious world of Neelia's, she recharges by connecting with her faith, enjoying great meals, spending time with family, serving nonprofits, and simply soaking up the sun – a testament to the well-rounded individual who brings such warmth and creativity to her business.


We are incredibly excited to witness the continued growth and impact of Neelia's as Aneelia continues to share her passion and talent.


Experience the Art of Dessert Storytelling:


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