Cohort 11 Spotlight: Aneelia of Neelia’s — Storytelling Through Dessert

Mark Babaran • October 28, 2025

At The BoostPad, we are dedicated to amplifying the voices and visions of innovative entrepreneurs. This month, we shine a well-deserved spotlight on Aneelia, the heart and soul behind Neelia's - Dessert Catering & Centerpiece Cakes. More than just a bakery, Neelia's is a culinary atelier based in Charlotte, NC, where every exquisite creation is a testament to storytelling, cultural fusion, and unparalleled quality.


Neelia's: Where Culinary Art Meets Deep Connection

Aneelia's entrepreneurial journey began remarkably young, sparking at the age of 14. This year, that decade-long passion officially blossomed into Neelia's, a business born from a profound philosophy:


"Baking is my love language. It’s how I say 'I see you,' 'I love you,' and 'I’m glad you’re here.'"


This sentiment is infused into every wedding cake, custom bulk order, and Tuesday cookie that leaves her kitchen, ensuring each bite is truly meaningful.


What truly sets Neelia's apart in the competitive world of confections is its unwavering commitment to crafting personalized, unforgettable experiences. While their classic menu boasts a sophisticated Euro Asian American Fusion, Aneelia thrives on collaborating with clients to build entirely "one-of-a-kind, personable menus." This bespoke approach transforms dessert from a mere course into a central feature of any event.


For Aneelia, dessert transcends simple food. It's a powerful "bridge" – a medium that connects cultures, people, and cherished memories. Her work at Neelia's isn't just about baking; it's about actively participating in and enriching life's celebrations by carrying stories and fostering a sense of community around the shared joy of sweets. Her adoration for storytelling and connection over gastronomy is evident in every meticulously crafted detail.


Strategic Growth Fueled by The BoostPad

Even with such a clear vision, the foundational elements of building a robust business can be challenging. Aneelia candidly shared how The BoostPad program has been instrumental in solidifying Neelia's operational framework. "With this program, I have finally accomplished a lot of the things I’ve been procrastinating on, like my business plan," she reveals. This crucial step provides a strategic roadmap for Neelia's future expansion.


A significant leap forward for Neelia's has been in team building.


"Hiring help solidifies the big foundational elements of a company. And thanks to Mark, I am hiring  a Chief Administrative Officer."


Aneelia proudly states. This strategic hire will undoubtedly empower Aneelia to streamline operations, enhance client services, and dedicate more time to her creative passion – the heart of Neelia's unique offerings.


Neelia's: Solving the Sweet Challenges of Modern Events

Neelia's was founded to address specific pain points often encountered in event planning and dessert catering. Aneelia's innovative approach offers compelling solutions to:


  • Generic, forgettable event desserts: Neelia's ensures every dessert is a unique, memorable masterpiece.
  • Lack of personalization in dessert catering: Clients receive fully customized menus that reflect their individual stories and themes.
  • Stressed-out brides and planners: Aneelia's meticulous planning and execution provide peace of mind.
  • Low-quality event experiences: Commitment to flavor and quality elevates the entire event.
  • Disconnect between food and culture/community: Desserts become a vibrant point of connection and cultural celebration.
  • Boring, cookie-cutter dessert options: Neelia's brings innovation and artistry to every plate.


Cultivating Community and Future Growth

Looking forward, Aneelia's vision for Neelia's extends far beyond the kitchen. She is deeply committed to "continuing to build and nurture relationships with our local community." This translates into proactive engagement through diverse initiatives: seeking strategic partnerships, hosting interactive workshops and classes, participating in vibrant pop-ups, and exploring wholesale opportunities. The goal is clear: "whatever way we can just stay connected and engaged."


When Aneelia isn't immersed in the delicious world of Neelia's, she recharges by connecting with her faith, enjoying great meals, spending time with family, serving nonprofits, and simply soaking up the sun – a testament to the well-rounded individual who brings such warmth and creativity to her business.


We are incredibly excited to witness the continued growth and impact of Neelia's as Aneelia continues to share her passion and talent.


Experience the Art of Dessert Storytelling:


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Founder Stories & Startup Wins — The Boost Pad

By Mark Babaran April 28, 2026
What happens when The Boost Pad, a Charlotte-based nonprofit, joins forces with two remarkable interns from different universities across our region? Something powerful begins to take shape. Fresh ideas meet meaningful purpose. Innovation meets impact. And everyone involved grows in the process. That’s exactly what we’ve experienced with Colette Dwyer (Davidson College) and Nevyn Brown (UNC Charlotte) —two emerging leaders whose work is already translating into real-world results. 🚀 Founder Win: Nevyn Brown | FundU Execution creates opportunities—and Nevyn is a clear example of that in action. Nevyn recently secured 1st place at UNC Charlotte’s 49-Minute Pitch Competition, earning $8,000 in funding for his startup, FundU. FundU is a mobile platform that enables nonprofits to raise money by partnering with local businesses—transforming everyday purchases into a scalable fundraising engine. At the same time, it helps small businesses generate consistent customer demand. What made FundU stand out wasn’t just the idea—it was the clarity behind it: A clearly defined problem across two markets A solution that creates value for both nonprofits and businesses Early traction with pilot partnerships A model designed to scale across campuses and cities Beyond his venture, Nevyn contributes to The Boost Pad through marketing, social media, and technical strategy—bringing a data-driven and execution-focused mindset to everything he builds. With a launch planned for late May, FundU is already moving from concept to real-world impact. 🌱 Founder Win: Colette Dwyer Impact isn’t only built through ventures—it’s also built through research, communication, and the ability to translate ideas into meaningful action. Colette, a student of Biology and Hispanic Studies at Davidson College, recently presented her original research at the Association of Southeastern Biology Research Conference—an experience that sharpened both her scientific thinking and her ability to communicate complex ideas with clarity. Her work focused on prairie restoration practices and their application to sustainability. Through a year of independent research, she established baseline findings that contribute to future environmental studies and sustainable interventions. By tracking emerging trends and presenting them to the Davidson Biology Department and conference judges, Colette demonstrated both analytical depth and clarity in storytelling. Her work was recognized with the Best Poster Presentation Award , a testament to both the quality of her research and her ability to translate technical insights into compelling narratives. At The Boost Pad, Colette has extended these same strengths into storytelling and collaboration—contributing to newsletter and blog creation while helping build an alumni network alongside Nevyn Brown. Her ability to connect research, communication, and community-building reflects the kind of multidimensional leadership we aim to cultivate. 🔑 Where Mindset Becomes Action These moments reflect something deeper than individual wins. They represent the shift we focus on every day at The Boost Pad: From ideas → execution From learning → application From vision → measurable progress This is where entrepreneurs stop asking “What should I build?” …and start proving “Here’s what I’m building—and why it matters.” âš¡ Building What’s Next From expanding partnerships to developing new talent, everything we’re doing is centered on one goal: Creating real pathways for entrepreneurs to build, grow, and succeed. What we’ve seen with Colette and Nevyn is exactly what The Boost Pad is built for. Bringing together talent, opportunity, and real-world execution to create meaningful outcomes—for founders and for the communities they serve.  And if this is only the beginning, we’re excited to see what they build next. The Boost Pad Team Building entrepreneurs. Strengthening communities.
By Mark Babaran March 23, 2026
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By Mark Babaran December 30, 2025
2025 was shaped by people. Join us as we thank our community and look ahead to what’s next at The Boost Pad.
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