Boost Pad Spotlight: Jasmine Ballard's Melanotion and the Power of Cultural Storytelling

Last week, we gathered in a room full of dreamers, builders, and visionaries to launch Cohort 11 of The Boost Pad . It was more than just a kickoff—it was the beginning of a journey that will shape businesses, communities, and lives. From the very first moments, the energy in the room full of leaders was undeniable. We opened the evening by asking each participant to share their one word why. One word to capture the heart behind their decision to step into this cohort. Words like freedom, stability, legacy, and impact filled the space, and in that moment, it became clear: every person in the room was carrying more than a business idea. They were carrying a vision for a better future—for themselves, their families, and their communities. That’s what The Boost Pad is all about. Our mission is to equip emerging and under-resourced entrepreneurs with the strategic guidance and support needed to develop innovative solutions, build sustainable enterprises, and advance economic mobility through the Charlotte region and beyond. Our vision is bigger than business—it’s about creating lasting impact, raising up leaders, and fueling change that ripples far outside the walls where we meet. Learning to Show Up Joan guided the cohort into a powerful reflection: What does success look like for you in one year? Not in abstract terms, but in the real numbers, rhythms, and outcomes that build a sustainable future. It was an honest reminder that success isn’t just about profit margins—it’s about creating lives that align with purpose. Finding Your Voice Rachel then challenged participants to distill their dreams into a single minute. The elevator pitch—a story of vision, clarity, and courage—proved to be both harder and more rewarding than it sounds. Some pitches stumbled, some soared, but all became stepping stones toward confidence. As one participant bravely stood and shared their pitch with the group, you could feel the room lean in. Their story mattered. Every story mattered. Building Like a Boss Charles brought the teaching for the evening, equipping participants with the words, mindset, and financial literacy to begin thinking—and speaking—like entrepreneurs. He reminded everyone that leadership is not about titles, but about courage, stewardship, and the willingness to take ownership of a vision. Looking Ahead Finally, Steven closed the night by grounding the cohort in practical steps forward. Each participant set a SMART goal for the week—a small, intentional action to move closer to their dream. Because transformation never happens all at once. It comes one decision, one step, one act of courage at a time. And so, Cohort 11 has begun. Over the next several weeks, these entrepreneurs will grow, stretch, and prepare for Pitch Night—the moment when their vision takes center stage. But more than a presentation, Pitch Night is a celebration of resilience, creativity, and the belief that when one person rises, entire communities rise with them. At The Boost Pad, we hold tightly to our core values: community, empowerment, innovation, and integrity . Cohort 11 embodies each one. Together, we are not just building businesses. We are building lives, spaces, and legacies that will last. Join the Journey We invite you to follow along as Cohort 11 unfolds. Each week, we’ll share stories, lessons, and milestones from this inspiring group of entrepreneurs. If you’ve ever wondered what it takes to turn an idea into a movement—or if you’re searching for the courage to take your own first step—you’ll find it here. Because at The Boost Pad, we believe entrepreneurship is not just about making a living. It’s about making a difference. If you'd like to get involved with the Boost Pad as a volunteer, board member, Cohort participant or donor, please visit us here.

An Unforgettable Evening of Purpose, Pitching, and Power in Community